Twitter is one of the biggest social media platforms. There are 330 million monthly active users and 145 million daily active users on Twitter. With so many users, it’s pretty easy to see why businesses and brands can benefit from using the platform.
When you’re just a small blogger, the biggest question is how can you get some of those 330 million users to notice your account and engage with you.
Most bloggers head into Twitter with such enthusiasm which is great. The problem only comes when you seem to be pumping out a lot of content and no one seems to be noticing.
Building a following on any social media platform can take time and a lot of work. There are definitely strategies that can help you increase your Twitter engagement, leading to more clicks, increased brand awareness, and more conversions.
What Is Twitter Engagement?
Twitter engagement is when someone engages with the content that you create and post. There’s a few different ways that people cam interact and engage with your content. These include:
- Favouriting your tweet
- Retweeting your tweet
- Replying to your tweet
- Mentioning you in a tweet
- Clicking a like that you share
These kind of engagements are one of the main purposes of posting on Twitter as a blogger.
Why Twitter Engagement Matters
The first thing that anyone thinks about when they log into Twitter is their follower count. People assume that having a higher follower count will make you look established, popular and important.
In some ways, your Twitter following really does matter. Your follower number will tell you how many other accounts you can reach semi-regularly. The more followers that you have, the more people who stand a chance of seeing your tweets on a regular basis.
But here’s the thing: Your Twitter engagement matters more than your following.
The thing with your engagement is that it shows how relatable your content is. It shows how many accounts can resonate with your tweets.
For example, if your follower count is 200 and 30 people engage with your tweet, that is a huge win and looks very impressive. However, if you have 10,000 followers and 30 people engage with your tweet, it’s a lot less impressive.
When you want to monitor your Twitter engagement, Twitter Analytics can be very helpful.
Twitter Analytics has changed a lot over time and in my opinion, it is just getting better and better.
When you look at your “Top Tweets,” you’ll be able to see the number of impressions each tweet received and the number of engagements it received.
By looking at this, you can understand how your tweets perform individually.
Tips to Increase Twitter Engagement
Now that I have covered the basics that you should know, I will actually get into the tips on how to increase your Twitter engagement.
1. Engage with other users
If you want other users to engage with your content then first you should engage with theirs.By liking, retweeting and replying to other people’s Tweets, you stand much more of a chance of them engaging with you in the future.
Replying to other Twitter users is my favourite way to engage with other account. It helps build relationships within Twitter that will make the whole process more fun. It might even help your Twitter grow along the way.
2. Retweet other user’s Tweets
Retweets are what other users want the most. Retweets mean that not only do you enjoy someone’s content but you enjoy it enough to share it with your followers too.
Retweets can be one of the most powerful forms of engagement. They keep your tweets alive for long which increases the chances of someone engaging with your post.
3. Respond when people tweet you
If your account is one with a large following, replying to all your mentions can be kind of difficult. It might not be possible to respond to everyone but it’s worth replying to as many people as you can.
If someone has started up a conversation with you or mentioned you in something then you have the perfect opportunity to create a conversation.
By letting people know that you appreciate them mentioning you, it will make them more likely to do it again in the future.
4. Know when to Tweet
With every social media, there’s times that your posts will get more impressions and there’s times when hardly anyone will see your post at all. This is no different with Twitter.
The best way to find your ‘peak hours’ is by testing different times. This might be a pretty long winded process but it will lead to more engagement on your Tweets in the future.
Scheduling tweets makes it a lot easier to be active throughout the day. It’s great for people who are busy in the day and can’t be ready to Tweet whenever.
5. Know how hashtags work and if you should use them
Hashtags can be a great way to get you noticed. They can help new Twitter users find your account and they could possibly engage with your tweets in the future.
However, sometimes hashtags can be tricky. Using hashtags can get messy and make tweets look ugly which makes people just scroll past them. Using too many hashtags in a tweet can also put people off too.
You will learn in time whether or not a tweet requires a hashtag. Practise is everything with this.
6. Space out your tweets
There’s 24 hours in a day so if you’re planning on sending out 3-5 tweets that day, you don’t want to be tweeting them all in the space of an hour.
By spacing out your tweets, different people will notice them at different times which increases your chance of getting engagement.
7. Ask questions
This is a great way to receive replies on your tweet. People love sharing them opinions and experiences so if you give people the chance, they love it.
Sometimes, people do want to respond to your tweets but they aren’t sure what to say or if you are wanting a reply. By asking a question, people are much more eager to answer you.
There’s so many possibilities with asking questions on Twitter.
Recently, I sent out a random question about food shop spending and my engagement did pretty well. I received 22 replies on this tweet which I didn’t expect to do well at all.
You could ask a whole range of questions. You can make them related to your blog niche or just completely random. A few ideas are…
- What’s your favourite colour?
- Who’s everyone’s favourite YouTuber at the moment?
- What is everyone having for tea tonight?
- How do you take your coffee? Milk? Sugar?
There’s so many questions to be asked. It will help you learn more about your followers too which helps you in the future so you know what to create more content about.
All of these tips cost you nothing but a little extra time. After all, there’s 330 million active monthly users just waiting for you to tweet the next best thing.
What do you do to get more Twitter engagement? What type of content gets you the most engagement? Let’s all help each other grow!